Blog
WHY SHOULD MY BUSINESS HAVE A BLOG?
Funnily enough, being in the industry I am in, I should keep current with regular blog posts. When business gets busy, life gets busy its very easy to put regular blog posting on hold. It’s similar...
SMALL BUSINESS ONLINE MARKETING TIPS
In Canada, it is Small Business Month every October. In order to celebrate small businesses and entrepreneurship, Business Development Canada developed this annual celebration. Being a small...
HOW A WEBSITE IS BUILT MATTERS IN SEARCH
of web Development Many businesses and organizations struggle with the basics of Search Engine Optimization and the importance of web development. It all starts with how your site is built,...
Why is User Experience (UX) important for SEO?
As the web is always evolving, user behaviour is always evolving. The way people interact with websites has changed dramatically over the years and adjusting your website accordingly should be a part of any business’ online marketing strategy. The demand for mobile sites, apps, simple design, organized content, relevance and a clear path for users […]
What is a CMS and why do you need one?
A Content Management System (CMS) is web-based software that allows users, managers and administrators of a website to create, publish, edit and manage content. In addition to the content on your website, a Content Management System will also allow non-technical users to easily have control over administrative changes for the website. Content Management System’s have been […]
Branding and SEO
How Branding Affects SEO Every business owner and organization needs to consider SEO when implementing brand identity and strategy. Without a solid brand identity, branding will affect your SEO efforts. There are many things to take into account: How are your users finding you online? […]
How to Create a Solid Online Presence for your Business
Back to Basics with Building a Solid Online Presence Creating and enhancing an online presence can be overwhelming and confusing at times. There are many factors and various platforms that lend themselves to being found well online. All these separate platforms allow for different ways to successfully market your business. The key to creating a […]
Website speed and how it affects SEO efforts
Lady on race track | Website Speed and SEO | Melissa Merriam Online Marketing Consultant Why Optimize Web Site Speed to increase Site Rankings Technology reflects people’s needs and choices that decrease degradation and advances performance. No one likes to stand in long line ups or wait for food at restaurants when they have a […]
Hosting and SEO
How hosting can affect SEO Efforts There are many things that can effect SEO efforts, choosing a company to host your website doesn’t have to be a challenging task. While Google uses a large number of signals to ensure quality and diversity in results, there are some other lesser known web hosting factors that also […]