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Strategic SEO Strategies

Small and Medium Businesses Benefits with Holistic SEO Strategies Businesses across industries, especially start-ups, and SMEs have a lot to benefit from a well- implemented SEO strategy. With more and more people taking their businesses online, proper Search Engine Optimization strategies significantly helps make sure that their online presence is vast and deep. Whether it […]

Reach Your Local Audience

5 Practical Tips for Using Local SEO to Reach your Potential Audience Whether you’re a restaurant, a florist, a doctor, a garment manufacturer, or someone who’s exclusively B2B, your business will increasingly live or die by its digital efforts. While digital investments cannot be measured in online results only, even if a sale is made […]

How to Generate Leads and Increase Brand Awareness with Local SEO

How to Generate Leads and Increase Brand Awareness with Local SEO

Downtown View with Traffic | Melissa Merriam Online Marketing Consulting photo credit: http://fancycrave.com/  SEO algorithm updates from Google, we’ve seen them define a remarkable change in how online users perform queries and move ahead with results. The new set of local tools add another set of dimension in how search engines crawl, index, and rank pages; […]

Bringing It All Together with Web Analytics

Bringing It All Together with Web Analytics

There are an astounding number of businesses that do not use analytics even today! Well, it’s not hard to understand why? As a small or medium sized business owner there are countless things that demand ones attention and not finding focus on ‘analytics’ can be just one of them. However, site owners who have not […]

Essential Guide to Driving Traffic to your Website

Happy Child working with Laptop | Melissa Merriam Online Marketing Consulting Essential Guide to Driving Traffic to your Website At the end of the day, the key objective of any marketing initiative online is to increase traffic and engagement to your website. Simply updating your site with new graphics or content isn’t enough to drive […]

5 Critical Elements for Building a Solid Web Presence

5 Critical Elements for Building a Solid Web Presence

An interesting incident that happened a few days ago prompted me to write this article. In one of my client meetings with a business owner, he frustratingly stated “We already have great credibility in our offline market, and doing reasonably well, but in spite of having invested in a website and a blog, we’re not […]

What is Local Search? (And how you can score with it!)

For small and medium size businesses, the potential to attract newer local based customers with local search optimization is the best.  Increasingly users are looking at more localized or personal results that can be easily reached from where they live or wherever they mat be. If your business offers products or services to customers located […]

Why is SEO Important for your Business Website?

Why is SEO Important for your Business Website? A significant concern for any business owner trying to sell online, is to have his/her website ranked high. In an age where top dollars are spent trying to gain more and more online visibility; for brands who’ve reaped benefits – are those who have invested in a […]