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Essential Guide to Driving Traffic to your Website

At the end of the day, the key objective of any marketing initiative online is to increase traffic and engagement to your website.

Simply updating your site with new graphics or content isn’t enough to drive web sales; instead you need to create dynamic web experiences that quickly encourages and mover your customers to conversion.

Here are a few key methods by which you can drive high potential traffic to your web pages –

• Focusing on On-Page SEO

Optimizing your content for the sake of achieving high rankings on search engines continues to be critical to the success of your website. Make sure you are making the most out of the image alt text, creating relevant in bound and internal links and not taking your meta descriptions lightly.

• Advertising your Website

A rather obvious tip, you want to make sure that the success of your website is driven through effective use of strategies in paid search, social media advertising as well as tactics in display advertising. All of this will help you build your brand’s presence online and get your website noticed. While advertising your website, adjust your paid strategies to meet your goals. Take into account priorities such as increasing conversions versus increasing traffic. Every paid channel will offer unique benefits and drawbacks. Look into your objectives before posting paid ads.

• Leveraging Social Media

Finding online success is more than just about creating excellent content and hoping that people will find you. You want to make sure that you are proactive about reaching out to your audience. The most effective way to do so is by making use of social media to share your content with your target audience. If you wish to post short and engaging content with links consider relying on Facebook, Twitter. Google+ is an excellent platform to help target niche audiences since it shows personalized results. If you work in a B2B environment, consider leveraging LinkedIn.

• Finding the Right Content Balance

While there is no sure shot magical formula that helps you gain success through your website content, you may want to play around with factors such as the length and format of your content to attract different audience members.

Find a balance between news-based blogs and long form content as well as engaging infographics, data-driven textual content and videos.

• Creating Appealing Headlines

Your headline is by far the most important part of your content. If you aren’t able to come up with a compelling headline, a blog post with the most fascinating information can fall short on attracting readers and traffic to your website.

• Targeting Long-Tail Keywords

Work towards targeting your long-tail keywords. These tend to account for a major percentage of your online searches allowing you to cash in on them through paid search strategies.

• Guest Blogging

Having your blog posted on a reputable website is an excellent way to improve traffic towards your pages. This also helps in building your authority as a thought leader in the industry and improves your brand image in the long run. However, make note that standards in guest blogging have gone up significantly and chances are that you will be penalized if you use black hat techniques.

In addition to this, you may also want to consider inviting others to guest blog on your website, find ways to get referral traffic, post relevant content on LinkedIn and rope in industry thought leaders to help you boost your traffic for your website.