Why is SEO Important for your Business Website?

A significant concern for any business owner trying to sell online, is to have his/her website ranked high. In an age where top dollars are spent trying to gain more and more online visibility; for brands who’ve reaped benefits – are those who have invested in a strong and diverse web tactic – called SEO.

More specifically, Search Engine Optimization (SEO) is about making your website understandable, for both, users and search engines. It also helps all major search engines, such as Google, Yahoo and Bing figure out what your each page is exactly about, and how it may be useful for users.

Why is SEO ‘so’ Important?

Simply put, there are over 100 billion global searches being conducted each month. Out of those, over 93% of users begin their intent by typing in a ‘phrase’ in a search engine. If your website is not optimized well, it will not be found by the hundreds of thousands of people who are searching for your services. And that in turn, will affect the bottom lines and the quantity of traffic to your website.

While SEO may not be exactly the most understood online marketing medium, below are some vital stats that would convince you otherwise.

  • 70% of the links search users click on are organic.
  • Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.
  • Inbound leads cost 61% lower than outbound leads. An example of an inbound lead might be from search engine optimization. An outbound lead might be direct mail or print advertising.
  • 79% of search engine users say they always/frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results

Why your Business must Consider Investing in an Effective SEO Strategy

Determining the right search engine optimization strategy is often the differentiating factor between success and failure. The following reasons justify the need to invest in effective SEO campaigns –

·       Enhancing your Brand Visibility

If you are able to consistently appear in multiple search results for a variety of keywords used, you are bound to acquire more mind share with every new potential. Furthermore, consistent performance on SERPs means that audience members will trust you more, eventually contributing your branding and conversion objectives.

·       Gaining Business Credibility

Online users are always making mental notes of terms that use on search engines. Your ranking is often taken as a vote of confidence that a search engine puts on your pages. The perception is that the higher the rankings the better is your credibility in the market.

·       Bringing in More Traffic

While traffic alone does not assure business, but a good SEO strategy can help you nurture a good quality and high volume traffic that impacts your conversion rates.

·       Gaining Customer Insights

The data and metrics gained out of SEO prove to be valuable insights into consumer behaviour. With information on how they search and browse, the technology they rely on, the geography they live in, the language used and their most active time periods help take informed business strategies.

·       Favourable ROI

SEO is known to provide one of the best returns on investment among all other mediums of advertising. Since SEO is an inbound marketing strategy, you are able to market to people only when they come looking for an offering you provide.

With a variety of benefits, SEO needs to be part of your marketing strategy.

Reach out with any questions you may have, I look forward to hearing from you.